In the Summer of 2026, Stepful brought me in to build upon the foundation of their new brand identity, designed by Focus Lab.

Looking to expand their brand internally and externally, I worked with Stepful's Growth Marketing team to design new presentation templates, employee merchandise, one pagers, and paid media.

With our primary focus being on paid media, we explored how the newly designed brand assets could be utilized within imagery and plain text graphics across meta ads, as well as developing reusable motion graphics such as the "Pulsing" S.