Along with events like their Holiday Gift Drives, and Backpack Drives, Impact Day quickly became an annual event at URBN, the parent company of brands like Urban Outfitters, Anthropology, and Nuuly.

In collaboration with ACHIEVEability, URBN employees gather together to give back to their home in Philadelphia, PA. Teams take the day painting porches, installing mailboxes, building picnic tables, planting flowers, painting murals, and cleaning up the streets of litter and debris.

As Impact Day became an annual event, URBN was looking to build out an identity and graphic sets to get internal teams excited, boost participation, and make an even bigger impact across West Philly. I was brought in to work on concepts, and below are three unchosen directions.