Evolving the identity for the next social shopping app, also means crafting a strong presence across social channels. With Verifyt, our goal was to create standout visuals unique to the brand, but malleable enough to align across three primary focuses: The Verifyt app, our creators, and our brand partners.

The process involved developing a suite of typefaces we can use in different scenarios, as well as various visual elements, from frosted glass backgrounds created with UGC, gradient glows, and photo collages, to hand drawn arrows, typographic motion direction, and components that come straight from the Verifyt app itself—Ultimately showcasing Verifyt as a chic, knowledgeable, but approachable brand for fashion forward minds.